Lansing and East Lansing, Michigan
Working with the Cities of Lansing and East Lansing, Michigan State University, and the State of Michigan, CCB facilitated a cultural economic development plan designed to create synergy between the assets of these two distinctive municipalities, this major research University, and state agency resources.
Emphasizing a local culture of invention brought together the creative, scientific, civic, cultural, and many other assets in the creation of a more vibrant and collaborative metropolitan area.
A renewed and collective sense of purpose and identity emerged.